Whether you want to create a blog, a podcast, a website, etc there are a plethora of sites which are free and enable you to create the web content (Web 2.0 makes us all creators as opposed to passive readers of content on the web.) Which site or app you choose to create your content with comes down to a few things:
1. What you want your content to be able to do, simple or all the bells and whistles
2. How much control over the advertising you have, can you ask for no advertising?
3. Is it to promote a school event/class. Will viewers or posts involve people under 13?
4. Is it to promote a school?
5. Will your “brand” be affected by advertising content? Starting to get to the nitty gritty now….
The majority of free options will give you the basics, however, they need to make their money somehow, and so there will be advertising, or watermarks which will appear on your content unless you pay or upgrade to have them removed.
You may be happy with this, after all, they are providing you a great service, you don’t have to worry about the coding and so on, and if you are using the content for personal use, where you and your friends who will view it are all over 13 the ads may be annoying, but not too much of an issue. It does become an issue when you have inappropriate or annoying advertisements when you are trying to sell your brand or service. How do you get around this? AND keep it free?
Many sites will offer education versions, some of these are great, offer all the same functions of the higher end versions, but with added security and level of privacy, really great for primary kids
Edublogs (also under the WordPress umbrella, campus edition with an education focus)
Global2 (another campus edition of WordPress, you have to be at a Victorian government school… although they will open up to most schools with discussion)
These are just some of the many content creation sites available…. it is worth your while checking out which will best suit your purpose!